Finding Your Fit: The Pros and Cons of Different Types of Content Marketing for Private Practice
When it comes to marketing your private practice, the options can feel endless and maybe even a little overwhelming. Every business has a form of content marketing they swear by and there can be a lot of pressure to diversify your online presence to include it all! From email newsletters to TikToks to podcasts, you might wonder, “Do I really need to do all of this?”
The good news: You don’t.
Find What Works
The best type of content marketing is the kind that feels authentic to you, speaks directly to your ideal client, and helps you achieve your goals. Every type of content comes with unique benefits, as well as certain skills you’ll need to make it work. Some just won’t be a fit for your and your practice. While others may come to you naturally!
Let’s explore the most common types of content marketing, along with the pros, cons, and what it takes to do them well.
Email Marketing
Newsletters have long been a form of marketing! While it used to require snail mail to reach interested parties, email marketing has largely taken over. Not only can you send your subscribers monthly or weekly newsletters, but any other update that you need! It keeps your readership informed about updates at your practice (including closures, holiday plans, informational topics, or sharing business wins!) on a regular basis. Whether you send monthly, weekly, quarterly, or as needed, email marketing can help your practice stay top of mind!
Pros:
Builds a direct line of communication with your audience. No algorithms involved.
Allows for personalization and segmentation so you can send the right message to the right people.
Keeps you “top of mind” for both current and potential clients.
May easily be used in tandem with other forms of content marketing to boost your reach.
Cons:
Requires consistent list-building efforts.
If not done well, it can feel like “spam” to recipients.
Newsletters can end up in spam folders or not land in priority inboxes.
Needs regular attention to stay engaging and valuable.
Skills Needed:
Writing clear, conversational copy.
Understanding your audience’s needs and providing content that speaks to them.
Basic knowledge of email marketing tools (like Kit, Mailchimp, or Constant Contact).
Time management to ensure campaigns go out on a regular schedule.
Blogging
If you like writing, but you want to get a little deeper into a topic than a newsletter allows, you may like blogging! From opinion pieces to educational topics, you can show the world your knowledge!
Pros:
Boosts SEO so your website shows up in search engine results.
Establishes you as a credible expert in your field.
Gives you valuable content to repurpose for social media and newsletters. (Hello, multitasking content!)
Cons:
Can be time-consuming to plan, write, edit, and post regularly.
It takes time to see measurable results from SEO.
Requires consistency to build readership.
Skills Needed:
Strong writing and editing skills.
Ability to explain concepts clearly without jargon.
Patience for long-term growth. Blogs rarely blow up overnight.
Video Content (Short & Long Form)
Video content comes in a few forms. There is short-form, like Reels, Tiktok and Shorts, where the videos are generally under 3 minutes long. And there is long-form, with lengthy videos in places like Youtube. Some people like giving info in short bursts, or maybe you want to take time to really dig deep and explain a concept more fully. You even have the option of creating a longer video, and then breaking it up into bite size pieces for short form as well! If you aren’t comfortable in front of a camera, there are also video editing options that allow you to not show your face. Either way, you may want to consider incorporating video into your content strategy!
Pros:
Highly engaging and shareable.
Builds connection quickly since your audience gets to see and hear you.
Great for breaking down complex topics in a relatable way.
Cons:
Can feel intimidating if you’re not comfortable speaking on camera.
Editing and production take time (and sometimes money).
Algorithms often demand consistent posting for traction.
Skills Needed:
Comfort with being on camera and speaking naturally.
Basic editing skills (or willingness to outsource).
Equipment and editing software may add cost
Creativity to keep content fresh, engaging, and aligned with your brand.
Podcasting
Podcasting is another way to do a deep dive into a topic. You can either script out your episode, delivering info in a streamlined way, or create a conversation with a guest! These methods not only let you relay your information, but you can pull in other experts to expand your listenership.
Pros:
Builds strong connection with listeners. Your voice literally becomes part of their daily (or weekly or monthly) lives.
Allows for deeper dives into topics than social media typically does.
Great for networking if you host guests.
Cons:
Requires significant time for recording, editing, and producing episodes.
Audience growth can be slow without a strong promotion plan.
Equipment and hosting platforms may add costs.
Scheduling recording time with guests can be difficult.
Skills Needed:
Clear, confident speaking skills.
Ability to plan and organize content for episodes.
Technical skills for recording and editing (or a partner to help with this).
Interviewing skills if you have a guest.
The Bottom Line
The truth is, you don’t have to do it all. What matters most is choosing the type (or types) of content that:
Fits your natural skills.
Feels sustainable for your schedule.
Speaks directly to your ideal clients.
Helps you reach your goals.
Not a fan of writing? Maybe skip the blog and try short-form video. Love writing but hate editing videos? Stick with blogging or email marketing. Prefer conversations over cameras? Podcasting might be your sweet spot. Do you love parts of the process, but dread the technical stuff? Consider outsourcing the tasks that you don’t resonate with.
At the end of the day, the goal isn’t to check every box. The goal is to create consistent, authentic content that builds trust with your audience.
Always in your corner,
Francisca
Embark on your Private Practice Business journey with Francisca Mix, LPC, BC-DMT, ACS—an experienced confidence consultant in mental health and clinical leadership. With diverse expertise as a mental health private practice consultant, educator, clinical supervisor, and trauma-informed movement therapist, Francisca guides professionals through tailored group programs and impactful one-to-one online sessions.
Her mission is clear—to empower individuals in mental health and clinical leadership by building unshakable confidence, nurturing leadership skills, and rewriting healthy life narratives. Your business confidence boost begins here.
Ready to reach new heights? Book a discovery call NOW and redefine your narrative with confidence and leadership.
