When I began this Business Refresh at the start of the year, I set a goal: have my new website navigation structure live by March 1. The good news is that I met my goal! It took some pivoting and rethinking, but that was expected. The new navigation structure is officially live, and visitors can now clearly see where they belong when they land on my website. The site is organized around the audiences I serve today, not the version of my business from several years ago.

Yet, my work here is not done. 

Refreshing a business rarely ends with a single “launch moment.” Instead, it’s a series of refinements that build on one another. What matters most is getting the right framework in place so the business can continue evolving without needing to be rebuilt every time it grows.

But even though the work is ongoing, the early results have been striking, and I wanted to share them with you.

If you’ve been following along with my business renewal this quarter, you know I set a goal: launch my refreshed website navigation by March 1.

Well… progress has been slower than I anticipated even though I already knew it would be slow. And you know what? That’s part of the renewal.

When I began restructuring my website navigation headers and dropdown menus, I thought it would be fairly straightforward. Create two main tabs (For Professionals and For Individuals & Couples) organize the pages underneath, build what’s missing, and hit “publish.” I even planned on having my whole navigation breakdown ready to go for this blog post!