A Peek Behind the Curtain Part 2: Rethinking My Website Navigation (and What It Revealed About Growth)
If you’ve been following along with my business renewal this quarter, you know I set a goal: launch my refreshed website navigation by March 1.
Well… progress has been slower than I anticipated even though I already knew it would be slow. And you know what? That’s part of the renewal.
When I began restructuring my website navigation headers and dropdown menus, I thought it would be fairly straightforward. Create two main tabs (For Professionals and For Individuals & Couples) organize the pages underneath, build what’s missing, and hit “publish.” I even planned on having my whole navigation breakdown ready to go for this blog post!
But once I started mapping it out, I realized something important: this isn’t just a technical update. It’s a strategic shift.
So, I changed my approach.
Even though I have a hard March 1 launch date (which I am still working toward), I’m focusing on building a clean, adaptable framework that allows me to reveal as I complete, rather than presenting one big final product. This way I can update and refine my navigation as my business continues to evolve.
Why? Because my business has evolved and so will yours.
There was a time when I had one clear ideal client. Now, I have several:
Individuals and couples seeking counseling services
Mental health professionals wanting to improve their leadership skills
Professionals looking to launch, build, or scale their private practice
Those are distinct audiences with different needs, different questions, and different entry points into my work. If someone lands on my website and cannot immediately tell where they belong, I’ve lost clarity in my messaging.
And clarity is kindness.
Website navigation may seem like a small detail, but it’s actually strategic positioning. Your headers tell visitors, within seconds, “This is for you.” Or, unintentionally, “You may need to look elsewhere.”
That’s why I’m taking my time.
What This Might Mean for You
As I’ve been deep in dropdown menus and page mapping, I keep thinking about where you might be in your own process as a private practice owner.
Because your business renewal may look completely different than mine.
Are You Launching?
If you are in the early stages (planning, defining, choosing your niche, clarifying your services) your renewal work isn’t about restructuring navigation. It’s about building your foundation correctly the first time.
You need clarity around:
Who you serve
What you offer and what you charge
How your services are structured
What your policies are
How you run your business
That’s exactly why I created the Private Practice Jumpstart Program, to help you define and build intentionally from the ground up instead of retrofitting everything later.
Launching is about intentional creation.
Are You Building?
Maybe your practice is already up and running. You have clients. You have revenue. You have systems. But things feel slightly messy. Slightly misaligned. Slightly heavier than they should.
Building is about deepening and refining what’s already there.
This might look like:
Clarifying your messaging
Tightening your policies
Refreshing your website language
Adjusting your client journey
In short… being intentional with your sales and marketing. If that’s you, a one-time professional strategy session or my 6-month 1:1 consultation package can help you step back, assess what’s working, and make targeted adjustments without overhauling everything. Because in the building phase, it’s easy to confuse the act of activity for success.
Building is about refinement.
Or Are You Scaling?
Scaling is where I am right now.
My services have expanded. My audiences have multiplied. My messaging needs to differentiate clearly between groups. The business is not starting over, but growing wider.
Scaling is all about maximizing output within the time you are already putting in, which requires structure and structure requires strategy.
That’s why I’m slowing down to build a navigation framework that reflects the reality of my business today… not the version from three years ago.
You may see elements of the work you found in launching and building while scaling. But, scaling often means engaging different skillsets you have to add on to the therapy practice you already built.
Your Renewal Will Not Look Like Mine
One of the biggest mistakes private practice owners make is assuming renewal has to look the same for everyone. Or even look the same every time you do it!
It doesn’t.
If you’re launching, your renewal might be defining your niche.
If you’re building, your renewal might be tightening processes.
If you’re scaling, your renewal might be restructuring your entire front-facing presence.
The work shifts as you grow.
For me, this season is about aligning my navigation with the direction my business is expanding. It’s about ensuring that when someone lands on my website, they know within seconds whether they are:
A professional looking for supervision or business development
An individual or couple seeking therapy
No confusion. No guessing. Clear pathways.
Because when your business grows, your infrastructure must grow with it.
And sometimes that means releasing deadlines, choosing strategy over speed, and allowing your business renewal to unfold in the way it actually needs to.
More soon from behind the curtain!
Always in your corner,
Francisca
Embark on your Private Practice Business journey with Francisca Mix, LPC, BC-DMT, ACS—an experienced confidence consultant in mental health and clinical leadership. With diverse expertise as a mental health private practice consultant, educator, clinical supervisor, and trauma-informed movement therapist, Francisca guides professionals through tailored group programs and impactful one-to-one online sessions.
Her mission is clear—to empower individuals in mental health and clinical leadership by building unshakable confidence, nurturing leadership skills, and rewriting healthy life narratives. Your business confidence boost begins here.
Ready to reach new heights? Book a discovery call NOW and redefine your narrative with confidence and leadership.
